The South of France and the Enduring Logic of Its Appeal to Global Buyers
The South of France — from Nice to Saint-Tropez and the hillside estates above the Côte d’Azur — has long attracted globally minded buyers for reasons that go beyond lifestyle preference alone. Jean Baptiste Rugiero, whose background includes direct familiarity with France and a global network, offers a perspective on what draws serious buyers to this market and what they should understand before evaluating it.
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